Vileda Professional sells into hospitals, hotels and commercial kitchens across Europe, where the buying decision is technical and the audience is professional. This is the creative output behind it.
Campaign platform · LinkedIn education · Events · Video localisationProfessional cleaning is a considered purchase. The buyer is a facilities manager, a hygiene lead or a procurement team, and they are choosing a system rather than a product. The content has to teach something credible, hold one visual standard across every format, and survive translation into four more languages without losing either.
Campaign lines had to stretch across mops, wipes, trolleys and full systems, and across healthcare, hospitality and kitchen environments.
The strongest B2B content here answers a technical question first. Carousels explain the science, then let the product follow the argument.
Specifiers trust named customers over adjectives, so story led work uses real sites, named people and figures the client can stand behind.
Campaign work runs in Vileda red, the efficiency and sustainability education in the professional green. Both still read as one brand.
Everything below shipped between July and September 2026. Click any image to view it full size.
One fixed line, a second half that changes with the product and the room. Twelve key visual versions came out of this platform, so each audience sees a message built for their environment while the campaign still reads as one thing.
Four slides on water efficiency, built to argue a position rather than announce a product. It opens on a question the audience already has, corrects the assumption behind it, then shows where Vileda Professional fits.
A six slide LinkedIn story carousel built on a real proof site, Glostrup Fritidscenter in Denmark. Named customer quotes, a named Vileda area manager, and a rollout figure the client can stand behind.
The film work follows the same rule as the print. One master edit, then a language version built in the original project file so the on-screen titles, pacing and end frame survive rather than getting a subtitle strip. Below, the same Back To School film in English and Italian, plus the product launch film and the Dutch vertical.
Cover frames are embedded in this page. The films play from the videos folder next to this file, so keep index.html and the videos folder together when sharing.
Event artwork is handed over as layered masters, so dates, venues and stand numbers can be changed in house rather than coming back as a new job each time. The trade show template carries a live stand number field, built for the European event calendar.
Three of the thirteen projects were pure language adaptations and two more shipped as multi language sets from the start. Adaptation here is a design job, not a subtitle pass: line lengths change, headlines rebreak, and diagram labels have to stay legible at the same size. Every version was rebuilt in the original artwork so the typography and spacing survive the translation.
| Project | Format | Language versions | Delivered |
|---|---|---|---|
| Buying Guide | Sales and content asset | English | July |
| Introductory Reel, R-MicronQuick | Product reel | English | July |
| Beside Every Cleaner | Campaign key visuals, 12 versions | English | August |
| Every Drop Counts | LinkedIn carousel, 4 slides | English | August |
| SafePlus, MicronRoll System | Story carousel, 6 slides | English | August |
| How and Why Pre-Prepared Is Better | Reel | English | August |
| Back To School | Brand film | English, Italian | August |
| Trade Show Template | Event template, layered master | English | August |
| Hotel Business Event | Event announcement post | English, French, Dutch | September |
| Every Drop Counts, FR | Carousel adaptation | French | September |
| Microfibre Expertise, NL | Video adaptation | Dutch | September |
| Microfibre Expertise, ES | Video adaptation | Spanish | September |
| Tea Towel Launch | Product launch video | English | September |
It is the clearest proof that Dart can hold a specialist B2B brand system across formats and languages at pace: thirteen projects in a single quarter, from campaign platform to customer story to trade show template, with nothing rebuilt from scratch.
European or multi market B2B prospects, manufacturers selling technical products through specifiers, and any brand that needs one creative system to survive translation into several languages.